Agency: Reinecke Design
Client: Tech Plan
Client: Tech Plan
Marketing Director: John Moore
Art Director: Chris Reinecke
Photography: Vertiv
Art Director: Chris Reinecke
Photography: Vertiv
Regional Vertiv distributor TechPlan is a third-generation technology supplier now serving data centers and large IT providers. For the last several years, they have sought our help to create sales support materials to reinforce their product offering to customers in an engaging way.
The use of classic print strategies proved useful by offering a tangible artifact of the sales call, and directing attention in a way that is not typically employed in this market. Since adding print to their marketing strategy, Tech Plan's regional account reps have reported increased follow-ups, and customer awareness of available products.
The use of classic print strategies proved useful by offering a tangible artifact of the sales call, and directing attention in a way that is not typically employed in this market. Since adding print to their marketing strategy, Tech Plan's regional account reps have reported increased follow-ups, and customer awareness of available products.
Sales Support Folders
