89.7 POWER FM was a listener-supported radio station serving up Christian Rock, outside of the standard CCM format. The music they played was loud, and their fanbase was hardcore. Unfortunately, the recession of the late aughts impacted donations, and keeping the station unscathed was becoming a challenge. 

In an attempt to help bolster donations, I volunteered to research some specialty merch options that were limited edition, premium quality, and that could be produced at little to no cost. I designed and and prepared a pitch for  the NEW Power Gear Campaign, which would phase in one new product (in varying colors), on a monthly basis, to drive regular, incremental giving.
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