This pop-up store, developed in partnership with ItWorks!, was a large undertaking that included a signage & props budget of over $60,000, and sourced across 8 vendors, over the course of 3 weeks. The store went on to gross $2M in sales, in only 5 days of operation.
Chris worked at length with multiple teams, to create an event store experience that could house over 20,000 attendees while upholding ItWorks! brand position as a high-end product, synonymous with success.
Graphic Design: Client-Provided
Store Layout: Chris Reinecke & Victoria Navarro
3-D Rendering: Chris Reinecke
Project Management: Chris Reinecke
Print & Prop Sourcing: Chris Reinecke