Surprisingly, there was limited promotion leading up to the company's peak sales events: Opening weekends for Dove Season and Deer Season, respectively.

I proposed a series of season-appropriate communications, designed to reach an enthusiastic customer base, during the height of their hunting preparation.

By incorporating measures that included a seasonal and metrics-based sales approach, along with meta-tagging, PPC campaigns, and shopable collections, Chris helped the GameGuard team realize an annual sales increase of over 75% for the digital channel.
Photography: Ben Gilliand
Graphic Design: Chris Reinecke
Marketing/Promotions Planning: Chris Reinecke
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