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Surprisingly, there was limited promotion leading up to the company's peak sales events: Opening weekends for Dove Season and Deer Season, respectively.
I proposed a series of season-appropriate communications, designed to reach an enthusiastic customer base, during the height of their hunting preparation.
I proposed a series of season-appropriate communications, designed to reach an enthusiastic customer base, during the height of their hunting preparation.
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By incorporating measures that included a seasonal and metrics-based sales approach, along with meta-tagging, PPC campaigns, and shopable collections, Chris helped the GameGuard team realize an annual sales increase of over 75% for the digital channel.
![](https://cdn.myportfolio.com/3c2ddf69cb3100a770736cae774d1924/bf66cc3c-2655-48ef-b682-4b5b0660cb6e_rw_1200.jpg?h=3db4a51bfcdeac909b0dec058af88103)
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Photography: Ben Gilliand
Graphic Design: Chris Reinecke
Marketing/Promotions Planning: Chris Reinecke
Graphic Design: Chris Reinecke
Marketing/Promotions Planning: Chris Reinecke