![](https://cdn.myportfolio.com/3c2ddf69cb3100a770736cae774d1924/ce1dda79-e03d-4c35-bc8b-a7232d31397e_rw_600.png?h=6f83919a3e43479a2a7cdcdb09ac5c25)
![](https://cdn.myportfolio.com/3c2ddf69cb3100a770736cae774d1924/58057f6a-a160-4777-b247-fbee190461f8_rw_1920.png?h=3ff891d98f11378937e9fe18ca7aaa1c)
While working for Sally Beauty, Chris was responsible for setting style guides to inform a team of 7 designers to use throughout monthly catalog pages, POP displays, social media, e-commerce and in-store signage.
These are a few of the campaign graphics developed during this time.
These are a few of the campaign graphics developed during this time.
![](https://cdn.myportfolio.com/3c2ddf69cb3100a770736cae774d1924/f860e633-c1d5-405f-8b24-aba466b8b62b_rw_600.jpg?h=b0f0c375d7930ed6a0cd45b7ae7b0467)
![](https://cdn.myportfolio.com/3c2ddf69cb3100a770736cae774d1924/8539cc74-b128-46d4-93f0-5d7c84488602_rw_600.png?h=d7f4387a899efdb5239992e1f7aa57a5)
![](https://cdn.myportfolio.com/3c2ddf69cb3100a770736cae774d1924/a6041e7d-89a4-4065-b1c0-e2091ec4882d_rw_600.jpg?h=50b5ec7c11d3809e9ad9dac4472a9a37)
![](https://cdn.myportfolio.com/3c2ddf69cb3100a770736cae774d1924/d3969bf7-7412-4fa8-b9a6-48b5d83c2614_rw_600.jpg?h=cad06c157ccc2671cd2bfb59239a490d)
Creative Direction: Shannon Mooney
Graphic Design, Art Direction & Illustration: Chris Reinecke
Graphic Design, Art Direction & Illustration: Chris Reinecke