Brand Development: LearningCentre

In 2010, CosmoProf (Sally Beauty Holdings), had acquired a chain of wholesale stores, with dedicated education spaces. While employed with the company, Chris was tasked with creating a high-end identity that communicated new ownership, while establishing a high-end presence. By deconstructing the logotype from CosmoProf, the parent brand, he was able to develop a network of patterns, infographics & frames, that pushed name recognition while remaining on-message.