We were contacted by a colleague to help a new entrepreneur to format their logo. After a consult, we learned that the request was actually much larger.
Agency: Reinecke Design
Client: Jababae Taiwan Street Food
Brand Strategy: Client-provided
Illustration: Chris Reinecke
Stock Images: Adobe Stock

In addition to the logo, we helped develop the owner's Food Truck design, and the Formosan Black Bear Mascot, "Chih-wei," who appears throughout all market touch points. To help our client visualize how her brand might grow and take on new form, we also developed several takeout packages and apparel options.
Once the project was completed, the owner was well pleased with the outcomes.
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