BEFORE
AFTER
Agency: Reinecke Design
Client: Cynthia C Carpenter Homes
Brand Strategy: Chris Reinecke
Graphic Design: Chris Reinecke
Photography/Renderings: Cynthia C Carpenter Homes
Client: Cynthia C Carpenter Homes
Brand Strategy: Chris Reinecke
Graphic Design: Chris Reinecke
Photography/Renderings: Cynthia C Carpenter Homes
Home Designer Cynthia Carpenter hired us to update her portfolio site.
When we began the project, it became clear that a brand language had yet to be developed.
When we began the project, it became clear that a brand language had yet to be developed.
Her new Brand Identity was formed around the elements of hospitality, luxury and quality that shine through in her skill as a draftsman and designer. The navy and gold color palette speaks to an old world style, while the flared serif type choice demonstrates a respect for tradition, brought to life with new purpose.
The identity system was later expanded to include a number of use cases that best relate to the custom home market. We are grateful for the opportunity to have worked on this fun and exciting project for an incredible client.