Beautiful Feet of Chandler is a religious non-profit ballet company.
The brand program we created was an ambitious approach, intended to demonstrate the artistry and focus of their creative talent.
Beginning with the name, we suggested a slight modification to avoid unwanted attention. The religious affiliation was then moved out of the name, into the logomark itself, with a dove appearing in the negative space.

To capture the spirit of bold artistry with a feminine touch, we selected a bright magenta, to stop viewers in their tracks.

To apply the identity to playbills, posters and other performance marketing, we recommended abstract photo selections from stock services . This approach would help protect the performers and reduce the need for expensive photography services, while allowing the company to demonstrate its creative side.

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