In 2025, when the founder of Acorn EnviroComply hired me to brand her business, she a simple request:
As an educator in the space of compliance, where people are attending her courses by federal mandate;
Help her make the information memorable and engaging.
Taking some cues from the name, along with the concept of rainwater runoff, I developed a flow pattern that could be used in multiple contexts, creating a vocabulary that could be consistent, while remaining broad enough for different types of content.
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