Gaming streamer @NeatNarwhal sought our help establishing a brand that was playful, recognizable, and that could be applied to multiple channels, including streaming platforms and merch.
Seeing that the gamer's content consisted primarily of games rated E10, to T, it was clear that he was engaging a younger audience. using simplified line drawings and a bright, primary color palette, we were able to introduce a mascot and brand mark that would lend itself well to merchandising.
Known for his comical facial expressions and creative delivery of greetings during gameplay, we brought these elements into the brand, as an extension of his online persona.
The client was very satisfied with the brand direction and has expressed interest in further exploration and new use cases.