AFTER
We began our relationship with Crowley Surveying in 2017.
The initial request began as a web redesign, but the business' logo was complicated and burdensome to work with.
The initial request began as a web redesign, but the business' logo was complicated and burdensome to work with.
Agency: Reinecke Design
Client: Crowley Surveying
Brand Strategy: Chris Reinecke
Creative Direction: Chris Reinecke
Copywriting: Chris Reinecke
Photography: Client-Provided
Client: Crowley Surveying
Brand Strategy: Chris Reinecke
Creative Direction: Chris Reinecke
Copywriting: Chris Reinecke
Photography: Client-Provided
We proposed re-scoping the project to include a rebrand that paid respect to the brand's heritage, while resolving a number of technical issues and the overall memorability of the brand mark.
The result was a fully realized brand system that included core values, clearly defined the existing brand elements, and built a solid foundation for preparing the website.